集團(tuán)簡介

領(lǐng)袖題詞

大眾日報(bào) 
    大眾日報(bào)創(chuàng)刊于1939年1月1日，是中共山東省委機(jī)關(guān)報(bào)，也是我國報(bào)業(yè)史上連續(xù)出版時(shí)間最長的黨報(bào)。它忠實(shí)地記錄了山東人民在黨的領(lǐng)導(dǎo)下進(jìn)行革命和建設(shè)的偉大歷程。
大眾日報(bào)的成長受到黨和國家?guī)状�領(lǐng)導(dǎo)人的親切關(guān)懷。在創(chuàng)刊一周年前夕，毛澤東同志為報(bào)紙題詞；創(chuàng)刊50財(cái)年之際，鄧小平同志題詞祝賀；1998年12月31日，江澤民同志又為大眾日報(bào)創(chuàng)刊60周年題詞——“永遠(yuǎn)與人民大眾在一起”。
    大眾日報(bào)對開12版，是山東政治、經(jīng)濟(jì)、科技、文化、的信息總匯。她以“立足山東、面向全國、走向世界”為宗旨，在每日8個(gè)新聞版的基礎(chǔ)上，設(shè)有大眾周末、社會周刊、大眾書畫等十幾種�？瘜０妫�并創(chuàng)辦了香港商報(bào)山東專版和國際日報(bào)山東專版，其報(bào)道貼近改革開放和經(jīng)濟(jì)建設(shè)的前沿陣地，翔實(shí)、準(zhǔn)確、權(quán)威，在全國報(bào)界具有廣泛的影響，日發(fā)行量40.5萬份。大眾日報(bào)是黨和人民的喉舌，是中共山東省委、省政府實(shí)施領(lǐng)導(dǎo)的重要輿論陣地。她堅(jiān)持正確的輿論導(dǎo)向，認(rèn)真宣傳黨的路線、方針、政策，在繼承優(yōu)良傳統(tǒng)的基礎(chǔ)上不斷創(chuàng)新，形成了權(quán)威性、指導(dǎo)性與可讀性的統(tǒng)一，突出典型報(bào)道、深度報(bào)道重頭戲和積極發(fā)揮政策宣傳率濟(jì)宣傳、時(shí)事評論、輿論監(jiān)督等職能的鮮明特色，贏得了各級領(lǐng)導(dǎo)和理論、企業(yè)界的肯定和贊揚(yáng)。
作為大眾報(bào)業(yè)集團(tuán)的母報(bào)，大眾日報(bào)擁有雄厚的采編力量，他們多次在中國新聞獎等國家級獎項(xiàng)中獲得榮譽(yù)，度在全國省報(bào)編校質(zhì)量抽查評比中獲優(yōu)勝獎。新千年伊始，該報(bào)的電子版通過報(bào)社自己因特網(wǎng)站——大眾網(wǎng)發(fā)往世界各地，大眾日報(bào)這一具有60余年歷史的報(bào)紙媒體，在新世紀(jì)來臨之際，迎來了蓬勃發(fā)展的春天。

齊魯晚報(bào)
    齊魯晚報(bào)創(chuàng)刊于1988年1月1日，鄧小平同志為她題寫報(bào)頭，是山東省首家進(jìn)入市場的生活類報(bào)紙，經(jīng)過12年的改革和發(fā)展，已成長為彩色印刷，日出4開32版、周五48版，日均發(fā)行量逾72萬份，年廣告收入1.8億元，全省發(fā)行理最大、廣告收入最高的省級晚報(bào)。
    齊魯晚報(bào)以“堅(jiān)持正確的輿論導(dǎo)向、全心全意為人民服務(wù)”為辦報(bào)宗旨，服務(wù)大局，注重貼近性、服務(wù)性，雅俗共賞而不媚俗，形成了獨(dú)具特色的辦報(bào)風(fēng)格。1997年以來，連續(xù)三年被評為“山東省十報(bào)紙”，1998、1999年連續(xù)兩年被中宣部確定為“全國新聞界精神文明示范單位”。
    自1992年起，齊魯晚報(bào)率先在山東報(bào)界實(shí)施綜合改革，逐步建立起按成績、貢獻(xiàn)取酬的分配機(jī)制和“能者上、庸者下”的用人機(jī)制，形成了“競爭、拼搏、嚴(yán)謹(jǐn)、協(xié)作的齊魯晚報(bào)精神、“學(xué)習(xí)、創(chuàng)新、發(fā)展”的工作方針和爭創(chuàng)“一流辦報(bào)質(zhì)量、一流發(fā)行量、一流廣告收入的”的“三個(gè)一”奮斗目標(biāo)。齊魯晚報(bào)運(yùn)用衛(wèi)星傳輸報(bào)紙技術(shù)，在省內(nèi)外建立了北京、沈陽、青島、煙臺、臨沂等18個(gè)傳版分印點(diǎn)，與濟(jì)南同時(shí)開印。以齊魯晚報(bào)為中樞的全國省級晚報(bào)信息交換網(wǎng)絡(luò)于1996年9月建成。

農(nóng)村大眾
    農(nóng)村大眾是大眾日報(bào)的農(nóng)村版，創(chuàng)刊近50年來，始終以服務(wù)農(nóng)村、服務(wù)農(nóng)民、服務(wù)農(nóng)業(yè)為宗旨，認(rèn)真宣傳黨的路線、方針、政策，積極傳播科技知識，全方位提供市場信息和致富門路，全心全意為農(nóng)民排憂解難，以其權(quán)威性、服務(wù)性、可讀性和實(shí)用性，贏得了廣大讀者的厚愛，成為千萬農(nóng)民奔小康的良師益友。
農(nóng)村大眾的宣傳內(nèi)容有三個(gè)定位：農(nóng)村基層干部和農(nóng)口的工作指導(dǎo)報(bào)，農(nóng)民群眾和個(gè)體私營者的發(fā)財(cái)致富報(bào)，是鄉(xiāng)鎮(zhèn)企業(yè)和涉農(nóng)企業(yè)的信息服務(wù)報(bào)。現(xiàn)為4開4版，一版為綜合要聞版，二版為實(shí)用經(jīng)濟(jì)信息版，三版為農(nóng)技博覽，四版為生活�？�。
    農(nóng)村大眾辦報(bào)質(zhì)量、發(fā)行量及廣告收入居全國農(nóng)民報(bào)首位。1997年被評為山東省“十佳”報(bào)紙。

生活日報(bào)
    《生活日報(bào)》是山東省第一份生活類晨報(bào)，創(chuàng)刊于１９９７年１月１日，日發(fā)行量４０萬份，系山東省十佳報(bào)紙之一，省“青年文明號”獲得者。《生活日報(bào)》以“面向城市、貼近生活、服務(wù)百姓、進(jìn)入家庭”的辦報(bào)風(fēng)格和特色深受廣大讀者歡迎，被譽(yù)為齊魯報(bào)界的一匹“黑馬”。
    《生活日報(bào)》４開２４版，周五４開３２版，辟有生活新聞、城市新聞、省內(nèi)新聞、國內(nèi)新聞、國際新聞、文化新聞、體育新聞、參考消息、生活焦點(diǎn)、新聞縱深等新聞版塊；球周刊、家周刊、健康周刊、法制周刊、過日子周刊、教育導(dǎo)刊、大眾證券、大眾收藏、大眾視點(diǎn)、娛樂時(shí)空、未來記者、生活資訊、漫畫等�？�類版塊；以及汽車時(shí)代、房產(chǎn)家居、電子網(wǎng)絡(luò)、時(shí)尚休閑、健康家園等經(jīng)濟(jì)版塊，內(nèi)容豐富、版式新穎、精彩紛呈。
    《生活日報(bào)》自創(chuàng)刊以來，通過購物贈報(bào)、山航配報(bào)、向省級高教博士生導(dǎo)師贈報(bào)等系列發(fā)行措施，不斷優(yōu)化讀者結(jié)構(gòu)，加大高層次讀者所占比重；實(shí)現(xiàn)了全省六地市衛(wèi)星傳版同步印刷，社會影響力不斷擴(kuò)大。

魯中晨報(bào)
    《魯中晨報(bào)》由大眾日報(bào)淄博分社與《生活日報(bào)》聯(lián)合承辦，創(chuàng)刊于１９９９年７月１日，是一份面向城市居民的省級地域性生活類晨報(bào)，４開２０版，周末２４版。該報(bào)立足淄博、魯中，面向全國，日發(fā)行量突破１０萬份，是魯中地區(qū)發(fā)行量最大的報(bào)紙。
    《魯中晨報(bào)》以新聞當(dāng)家，折射生活百態(tài)，集實(shí)用性、服務(wù)性、可讀性于一體，辟有《魯中新聞》、《生活焦點(diǎn)》、《大眾視點(diǎn)》、《淄博新聞》、《文化新聞》、《體育新聞》、《國內(nèi)新聞》、《國際新聞》等新聞版面，并設(shè)立了《教育導(dǎo)刊》、《健康周刊》、《大眾收藏》、《過日子周刊》、《家周刊》、《球周刊》等專刊，均具有鮮明特色。

半島都市報(bào)    

經(jīng)濟(jì)導(dǎo)報(bào)
 　　經(jīng)濟(jì)導(dǎo)報(bào)是由大眾報(bào)業(yè)集團(tuán)（大眾日報(bào)社）主辦的，山東惟一的強(qiáng)勢財(cái) 經(jīng)類報(bào)紙，豪華，理性，前衛(wèi)，實(shí)用，目標(biāo)讀者定位為經(jīng)濟(jì)組織中中層以上 的管理者、經(jīng)營者、決策者和投資者，政府機(jī)關(guān)中從事經(jīng)濟(jì)管理工作的干 部，以及關(guān)心經(jīng)濟(jì)的城市白領(lǐng)。該報(bào)以打造21世紀(jì)的主流媒體為奮斗目標(biāo)， 以做成山東人的華爾街日報(bào)為辦報(bào)追求，以“理性、個(gè)性、公信力”為核心 價(jià)值觀。
　　在內(nèi)容上，經(jīng)濟(jì)導(dǎo)報(bào)強(qiáng)調(diào)并堅(jiān)持“新聞事件化，思想人物化，知識通俗 化，數(shù)字形象化”，冷靜地關(guān)注經(jīng)濟(jì)走勢和財(cái)經(jīng)熱點(diǎn)，權(quán)威地回答社會和經(jīng) 濟(jì)發(fā)展中最為緊迫的問題，力爭成為主流人群信息、思想、觀念的來源；在 營銷上，經(jīng)濟(jì)導(dǎo)報(bào)堅(jiān)持走郵發(fā)與自辦發(fā)行相結(jié)合的路子，立足山東，輻射全 國，目前已成功覆蓋全省十七市中小以上企業(yè)和政府機(jī)關(guān)，并走上發(fā)達(dá)城市 的零售報(bào)攤，正在成為行為能力強(qiáng)的社會主流人群所信賴和倚重的媒介；在 文章風(fēng)格上，強(qiáng)調(diào)精確、有洞察力、有深度，追求文采、通俗和親和力。

大眾電腦報(bào)
    《大眾電腦報(bào)》是大眾報(bào)業(yè)集團(tuán)創(chuàng)辦的第八張報(bào)紙，于2000年9月28日創(chuàng)刊。報(bào)紙定位面向電腦初學(xué)者和渴求電腦知識的讀者，以及部分電腦專業(yè)技術(shù)人員，包括家用電腦用戶、大中專學(xué)生、中小學(xué)生、黨政企事業(yè)單位的年輕工作人員等。
    報(bào)紙分為新聞版塊、軟件頻道、硬件社區(qū)、服務(wù)在線和網(wǎng)絡(luò)空間五個(gè)部分。內(nèi)容以實(shí)用知識為主，兼顧業(yè)界新聞及市場分析。主要突出以下“四性”：新聞性—突出地域特色；普及性—不僅僅辦給電腦界的專業(yè)技術(shù)人員看，而是面向大眾讀者；實(shí)用性—著眼于提高讀者上機(jī)操作的實(shí)際應(yīng)用能力；知識性—通過對最新電腦、網(wǎng)絡(luò)信息的報(bào)道和有關(guān)的科普文章，開闊讀者的視野。
    《大眾電腦報(bào)》逢周四出版，每份定價(jià)1元，全年定價(jià)50元

小記者
　《小記者》雜志由大眾報(bào)業(yè)集團(tuán)主辦，是全國惟一經(jīng)新聞出版署批準(zhǔn)，面向全國發(fā)行的青少年新聞性刊物。
　《小記者》雜志以展現(xiàn)校園生活，傳授新聞知識，提高中小學(xué)生的寫作能力、觀察思考能力和社會交往能力為宗旨，是一本既有新聞特色，又融文學(xué)性、知識性、趣味性、服務(wù)性為一體的期刊，被譽(yù)為“未來記者的搖籃”，獨(dú)特的開本、精美的印刷、清新大方的設(shè)計(jì)風(fēng)格使其在全國同類刊物中獨(dú)樹一幟。
　《小記者》自面世以來，以準(zhǔn)確獨(dú)特的定位、清新活潑的風(fēng)格得到了廣大讀者的喜愛。1995年，成立了山東省第一家小記者通訊社——大眾日報(bào)小記者通訊社，已建立小記者站百余家，擁有小記者達(dá)數(shù)千名。
　《小記者》雜志于7月1日 再次隆重改版，并推出“尋找六一幸運(yùn)之星”、“赴京采訪交流”、“高考免費(fèi)直通車”、“幫您報(bào)志愿”、“救助貧困學(xué)子”等一系列的活動。
　　歡迎投稿、歡迎訂閱、 歡迎加入小記者通訊社！


青年記者
    《青年記者》創(chuàng)刊于1941年，是國內(nèi)創(chuàng)刊最早的新聞專業(yè)期刊。
    《青年記者》雙月刊本著“創(chuàng)造新風(fēng)格新設(shè)計(jì)，追求高品味高質(zhì)量”的辦刊宗旨，以新聞工作者和通訊員、新聞寫作愛好者為主要讀者群，在刊物內(nèi)容和版面設(shè)計(jì)上不斷求新，并吸引了一大批國內(nèi)外知名學(xué)者成為固定撰稿人，其學(xué)術(shù)品味得到新聞界同仁的廣泛認(rèn)同。每年一屆的全省“業(yè)余記者十佳評選”、“記者論壇”等活動，使該刊的社會影響不斷擴(kuò)大�！缎侣劤霭鎴�(bào)》已連續(xù)5年對該刊作全方位的介紹和宣傳，其所刊發(fā)的文章多次被其他報(bào)刊轉(zhuǎn)載、摘引。目前，該刊已在全國同類期刊中率先實(shí)現(xiàn)了經(jīng)濟(jì)獨(dú)立核算，并成功創(chuàng)辦了子刊《小記者》。

Newspapers and Periodicals

Dazhong Daily

Dazhong Daily started its publication on January 1, 1939. It is the CPC Shandong Provincial Party Committee's organ, holding the record for being the longest continuously published party newspaper. It truly records the great course that the people of Shandong carry on the revolution and construction under the leadership of CPC.

The growth of Dazhong Daily receives the cordial care of several generations of leaders of party and country. Shortly before its first anniversary of publication, comrade Mao Zedong writes inscription for the newspaper; comrade Deng Xiaoping writes inscription to congratulate its 50 anniversary; On December 31, 1998, comrade Jiang Zemin writes inscription for Dazhong Daily in its 60th anniversary --"stay with the people and masses forever".

As the information congregation of Shandong politics, economy, science and technology, culture, the 12-page broadsheet Dazhong Daily has a circulation of 400,000 copies.

For the aim of "basing on Shandong, facing the whole country, moving towards the world", on the foundation of 8 news pages, Dazhong Daily also has more than ten kinds of special editions, such as Dazhong Weekend, Social Weekly, Calligraphy and Painting, etc.. It also establishes Shandong special edition of Hong Kong Commerce Daily and International Daily.

Its full, accurate and authoritative reports come close to the reform and opening up to the outside world and forward position of economic construction, having extensive influence in the national newspaper circles.

Dazhong Daily is the mouthpiece of the party and the people. It is an important public opinion battlefield of the CPC Shandong Provincial Party Committee and Shandong provincial government.

Dazhong Daily adheres to the correct guiding role of the mass media, propagating the route and the policy of the party conscientiously, innovating constantly on the basis of carrying on the fine tradition, forming the unity of the authoritativeness, guidance and readability. By stressing the typical reporting, the in-depth reporting and giving play to the distinct characteristic, Dazhong Daily has gained the affirmation and commendation of leaders at all levels and the theory, business circles.

As the mother newspaper of Dazhong News Group, Dazhong Daily has rich strength of gathering and editing news. It obtains many honors in the Chinese news awards, national-level news awards and newspaper proofreading contest.

At the beginning of new millennium, Dazhong Daily launches its electronic edition through Dazhong Net (Dzwww.com). When new century comes, it welcomes a vigorous spring.

The Qilu Evening News

With the highest circulation and advertising revenue in the Shandong Province of China, The Qilu Evening News has experienced spectacular growth since its launch in 1988.  Comrade Deng Xiaoping inscribes the head of newspaper for it. It is the first newspaper of life type entering the market of Shandong Province. Through the reform and development of many years, the newspaper now contains 40 broadsheet pages of color every day, with 56 on Friday, and boasts a circulation of 1,000,000 supported by an annual advertising income of 280 million RMB.

This success has been founded on the mission of the newspaper and its publisher, which contains three "firsts", namely "1st class quality", "1st class circulation" and "1st class advertising revenues".

The Qilu Evening News insists on the correct guiding role of the mass media, serving people wholeheartedly. It has formed the unique style of running a newspaper. Since 1997, it has been chosen as "top ten newspapers of Shandong Province" for three years in succession. 

It has been confirmed as "demonstration unit of spiritual civilization of national press" by Propaganda Department of the CPC Central Committee for two years in succession in 1998 and in 1999.

Since 1992, The Qilu Evening News takes the lead in implementing reform in the newspaper circle of Shandong, setting up the new distribution mechanism and personnel mechanism progressively, forming the spirit of "competition, challenge, circumspect and cooperation".

Besides the main printing center in Jinan, The Qilu Evening News uses satellites to transmit editions and has 18 sub-printing locations in cities such as Qingdao, Yantai, Linyi, etc.

The Rural Dazhong Daily

The Rural Dazhong Daily is the rural edition of Dazhong Daily. In the past 55 years, for the purpose of serving the countryside, serving farmers and serving agriculture all the time, it propagates the route, guiding principle, policy of the party conscientiously, propagating scientific and technological knowledge actively, offering market information and ways to amass fortune, removing difficulties and alleviating sufferings for farmers wholeheartedly. With its authoritativeness, service nature, readability and practibility, The Rural Dazhong Daily has gained the enjoyment of readers and become good teacher and helpful friend for million of farmers who clad to well-off levels.

The Rural Dazhong Daily's content has three orientations: the guide newspaper of grass-roots cadres at rural level, the newspaper to help farmers to get rich, the information provider for township enterprises and agricultural enterprises.

The 4-page newspaper now provides important news, information, agriculture technology and life news. The newspaper quality, circulation and advertising income occupy the first place of national farmer's newspaper. It was chosen as top ten newspapers of Shandong Province in 1997.

Life Daily

Life Daily is the first morning newspaper of life type in Shandong Province. Started its publication on January 1, 1997, Life Daily has a circulation of 400,000 copies. As one of the top ten newspapers of Shandong Province, Life Daily is very popular for its service style and characteristic, and it is praised as a black horse in Shandong newspaper circle.

Since its launch, Life Daily optimizes the structure of readers constantly, and strengthens readers' proportion of high level. The social influence power is expanded constantly in 7 years.

The Mid-Shandong Morning News

Launched on July 1, 1999,  The Mid-Shandong Morning News is a regional morning paper for city dwellers. Based on Zibo, oriented towards the whole country, it is the most popular newspaper in middle region of Shandong. Its daily circulation copies top 100,000. The Mid-Shandong Morning News provides news about life, sports, China and the world with distinct characteristics.

Economic Herald
 
Sponsored by Dazhong News Group, Economic Herald is the leading business newspaper in Shandong. With luxurious, reasonable, fashionable and practical style, it sets the reader scope of administrators, operators, policymakers and investors of the economic organizations above middle levels, the leaders in government bodies, and the white collars. Economic Herald regards making the mainstream media of 21st century as the objective, and taking "reason, individual character, public trust" as its key values.

Junior Reporter

Sponsored by Dazhong News Group, Junior Reporter is the only journalistic periodical for teenagers approved The State Press and Publication Administration.

Aiming at representing school life, teaching news knowledge, raising writing ability, watching and thinking abilities and social abilities, Junior Reporter is rich in journalistic characteristic, literature, knowledge, interests and service. It is praised as "future reporter's cradle". Its unique format, exquisite printing, fresh and tasty design style make it create a new fashion among similar publications.

In 1995, the first junior reporter's news agency in Shandong Province is established. Up to now, over one hundred news offices have already established and the number of junior reporters reaches several thousands. Welcome to join the junior reporter's news agency!

The Youth Journalist

First published in 1941, The Youth Journalist is the first professional news periodical in China.

Holding the aim of publication in line with "creating the new style and new design, pursuing high taste and high quality", The Youth Journalist regards journalists, reporters and news writing fans as readers mainly, looking for novelty constantly in the content and layout of the publication. It has attracted large quantities of domestic and international well-knowns to become regular copywriters. Its academic taste gets the extensive approval of the press colleagues.

The activities of "top ten amateurish reporters contest" and "reporter's forum", etc., make its social influence expand constantly. The Journalism and Publication Daily has made omni-directional introduction and promotion of The Youth Journalist for 5 years in succession. The articles of the periodical are reprinted, quoted by other newspapers and periodicals many times. At present, this periodical has already taken the lead in realizing economic independence among similar periodicals. It also has succeeded in establishing a sub publication Junior Reporter.

Peninsula City News

Peninsula City News is a city morning newspaper in Qingdao. It is one of series of newspapers of Dazhong News Group. Undertaken by the branch office of Qingdao, it starts publication formally on August 9, 1999. Now it is the daily newspaper with largest circulation and coverage in Shandong Peninsular. It is the first choice for enterprises home and abroad to scramble for the peninsula market, especially the first-selected media in the market of Qingdao.

Peninsula City News is the newspaper with fastest growth in Shandong peninsula, which is praised as "creating the miracle in history of Shandong journalism" by The State Press and Publication Administration.

Peninsula City News implements the brand-new mechanism of management and has fixed assets of nearly 200 million Yuan. 

Peninsula City News takes the way that "handling affairs according to the news law ". The slogan to run the newspaper is to "represent the elegant demeanor of city and to taste modern life". It abides by professional ethics and news law, pays attention to news value and stresses news method, recovers news vividly in time, reproduces incidents accurately and objectively, and serves common people thoughtfully.